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Campaign approaches

Paid lead generation campaign approaches.

Illustrative scenarios showing how advertising, qualification and follow-up could address different business challenges.

Campaign snapshots

A relevant approach for each business.

Illustrative scenarios: the companies are anonymous, and the challenges, actions and process improvements are hypothetical.

Consumer broadband & phone plans

Illustrative campaign approach

A clearer path from broadband enquiries to activated customers.

Clear plan messaging, relevant qualification and connected sales follow-up for a large broadband provider in Spain.

Meta Ads · TikTok Ads

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Clarify the offer
Connect smartphone and TV promotions with the internet and phone plan.
Qualify the enquiry
Check customer needs, service availability and plan eligibility.
Connect with sales
Carry enquiry context through follow-up and customer activation.

Luxury & commercial property

Illustrative campaign approach

Connecting property interest with suitable buyer conversations.

Assess enquiry quality, define property fit and organise relevant sales follow-up before recommending more spend.

Meta Ads · Google Ads · LinkedIn Ads

Residential fit
Property needs, budget expectations and buying readiness.
Commercial needs
Business requirements and the property buying process.
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Security alarm services

Illustrative campaign approach

Connecting security concerns with suitable installation enquiries.

Clear service information, relevant property details and organised follow-up for an alarm provider.

Meta Ads

Service fit
Check location, property needs and installation requirements.
Follow-up ownership
Give suitable enquiries a named owner and a relevant next action.
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Business broadband

Illustrative campaign approach

Reaching businesses with a reason to review their broadband.

Understand switching barriers, qualify company needs and organise relevant sales follow-up through LinkedIn Ads.

LinkedIn Ads

Commercial fit
Company requirements and suitability for the provider’s services.
Buying readiness
Contract timing, decision involvement and an appropriate next step.
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Construction services

Illustrative campaign approach

Connecting construction enquiries with projects worth pursuing.

Define project fit, capture useful requirements and organise follow-up around a busy construction team.

Meta Ads · Google Ads

Project fit
Location, scope, budget expectations and intended timing.
Relevant next step
An initial conversation or clarification, with clear ownership.
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Explore what could work for your business.

Discuss your audience, current advertising and the outcomes that matter to your growth.

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