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Facebook & Instagram advertising

Meta Ads for lead generation in Ireland.

Facebook and Instagram advertising built around your offer, your customers and what makes an enquiry valuable to your business. CRM integration included.

Starting fresh or improving existing campaigns begins with understanding your goals, current results and sales process.

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A campaign built to make sense

What your Meta Ads campaigns need to work.

A clear offer

Explain what customers gain, who your service suits and why they should enquire. Audience choices reflect your market, service area and available targeting.

Creative worth noticing

Test messages and visuals that address customers’ needs, objections and reasons to act, giving your offer a clear role on Facebook and Instagram.

A suitable enquiry journey

An instant form keeps the enquiry within Facebook or Instagram. A website form offers space for more context. Choose and test around buyer needs and useful sales details.

Ongoing campaign management

Review delivery, creative, costs and lead feedback to decide what to improve. Additional spending follows evidence of useful outcomes and your team’s capacity to follow up.

How we generate leads

Quality beyond the form

Know which enquiries become opportunities.

A low cost per enquiry is useful only when those enquiries are relevant. Qualified leads and sales help reveal the business outcome.

Qualification

Agree what makes an enquiry relevant to your business. Form questions and sales feedback help assess fit, need and readiness for a conversation.

Follow-up

CRM integration connects enquiry details with your sales process. Consistent follow-up and status updates show what happens after the form is submitted.

Measurement

Review enquiries, qualified leads and new customers separately. Where supported, reliable CRM outcomes can inform Meta’s lead-quality optimisation.

Advertising spend per enquiry, per qualified lead and per new customer measure different stages. Management fees are separate. Reports explain the period, qualification criteria and limits of the available sales data.

Before you invest

Questions about Meta Ads.

What budget do I need?

The starting budget depends on your offer, market, lead requirements and testing scope. Advertising spend and management fees are set out separately in the proposal.

How soon can results be assessed?

Early delivery results arrive before reliable qualification and sales evidence. Assessment depends on enquiry volume, tracking quality and the length of your sales cycle.

Can existing campaigns be improved?

Review the current setup, creative, tracking and lead outcomes first. This identifies useful foundations and the changes worth testing before increasing spend.

What does my team need to provide?

Account access, accurate offer information, usable creative assets and consistent sales feedback. A clear follow-up process helps your team act on relevant enquiries.

Let’s talk about your Meta Ads

Discuss your goals, existing campaigns and sales process to identify a suitable next step.

Book a Strategy Call