Construction campaign approach

Connecting construction enquiries with projects worth pursuing.

A proposed approach for a construction company, combining clearer project expectations, useful enquiry details and organised follow-up.

Illustrative scenario: the company is anonymous, and the concerns, actions and enquiry examples below are hypothetical.

Company: Anonymous construction company
Proposed channels: Meta Ads · Google Ads
Objective: Project fit and relevant follow-up

Hypothetical business concerns

Understand which projects the company wants.

Review existing advertising, search terms, service pages, forms and enquiry records before planning changes.

We receive enquiries for work we do not take on.

Check whether the advertising and service pages make accepted project types and coverage clear, then agree what a suitable enquiry means.

Our team spends too much time clarifying basic requirements.

Identify the project details that help the team assess fit, and capture those through a short enquiry process.

We cannot always respond while we are on site.

Review assignment, contact timing and missed follow-up. Suitable prospects may need a clearer next step while the team is busy.

The proposed approach

Give each enquiry enough project context.

Match the message and qualification questions to the work the company actually undertakes.

Google Ads: A proposed role in reaching people searching for relevant construction services, with clear service pages and project expectations.
Meta Ads: Introduce the company’s work, accepted project types and service area, using genuine project examples where available.

Location: Where the work is planned and whether it falls within coverage.
Scope: The type of work and the requirements already understood.
Budget range: An approximate range to discuss alongside the project scope.
Timing: When the prospect intends to begin and any relevant constraints.
Decision involvement: The prospect’s role and who else needs to participate.

Hypothetical enquiry example

Suitable for an initial conversation

The location, type of work and initial requirements align with the company’s services, with enough detail to explore the project.

Proposed next step: assign a named contact for a project conversation and agree whether an assessment or site visit would be useful.

Hypothetical enquiry example

More detail needed

The enquiry may be relevant, but the scope, timing or budget expectations need clarification before the team can assess suitability.

Proposed next step: ask for the missing information and record the response before deciding how to proceed.

Channel decisions would follow the assessment. Any project minimum would reflect the company’s actual requirements, and an incomplete enquiry would receive an appropriate clarification step.

The proposed follow-up process

Keep suitable projects moving.

Give each relevant enquiry a clear owner, realistic response target and recorded next action.

Assign an enquiry owner

Share the project requirements with a named contact and agree backup cover during site visits or other busy periods.

Acknowledge and agree contact

Confirm the enquiry has been received and provide a useful booking or contact option, with an agreed next action if the prospect does not book.

Record project progress

Track conversations, assessments, quotations and decisions. Record reasons for pausing or not proceeding so gaps can be reviewed with the team.

Clear responsibilities from enquiry onwards.

Agree the workflow around the construction company’s team and project process.

Desti Ads: Support paid advertising, the agreed CRM workflow and reviews of enquiry progression within the defined scope.
The construction company: Own project discussions, site assessments, quotations, contracts and delivery, and keep enquiry outcomes up to date.

Give your team a clearer starting point for the next project.

Discuss the projects, enquiry requirements and follow-up challenges that matter to your business.

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