Relevant searches
Research the language potential customers use. Distinguish searches for your service from searches with a different purpose, shaping campaigns around relevant demand.
Search-led paid advertising
Google Ads for lead generation in Ireland.
Reach people searching for what your business offers. Google Ads campaigns built around relevant enquiries, with CRM integration included.
Your offer, service area, customer demand and sales process shape the campaign, whether you are starting fresh or reviewing existing advertising.
Book a Strategy CallIntent, relevance & a useful next step
Make every search count.
Google Search is the main focus. Other campaign formats are considered when your goals, creative assets and measurement support their use.
Clear advertising
Explain your offer, who it suits and the next step. Keep the advertising message consistent with the page visitors reach so the enquiry feels like a natural continuation.
A useful landing page
Help visitors assess your service through clear information, credible evidence and a straightforward enquiry route. Review mobile usability and the details your sales team needs.
Controlled spending
Review available search-term data, locations, bidding and outcomes. Use negative keywords to exclude unsuitable searches, checking that exclusions do not unnecessarily restrict relevant demand.
From search to sales progress
Connect advertising spend to sales progress.
An enquiry is the start of the sales journey. Qualification and CRM updates help assess what your advertising contributes to the business.
Meaningful enquiries
Track relevant submissions and calls where appropriate. Keep completed enquiries separate from smaller actions such as button clicks.
Lead quality
Agree qualification criteria and use CRM updates to understand which enquiries fit your business and progress through sales follow-up.
Sales feedback
Where the setup and data support it, share qualified-lead and later sales outcomes with Google Ads to inform measurement and optimisation.
Review advertising spend per enquiry, per qualified lead and per customer separately. Management fees are separate. Reports explain the measurement period, qualification criteria and any gaps in sales attribution.
Before you invest
Questions about Google Ads.
What budget do I need?
The starting budget depends on search demand, competition, service area and customer value. Advertising spend and management fees are set out separately in the proposal.
Why do clicks produce few enquiries?
Review search relevance, the offer, landing-page experience and tracking before deciding where the problem lies. Traffic volume alone does not explain enquiry performance.
Can existing campaigns be improved?
Review account structure, search terms, conversion settings and lead outcomes first. This identifies useful foundations and the changes worth testing before increasing spend.
How soon can performance be assessed?
Early traffic data appears before reliable qualification and sales evidence. Assessment depends on enquiry volume and your sales cycle, with no fixed return or timeline assumed.
Let’s talk about your Google Ads
Discuss your goals, current advertising and sales process to identify a suitable next step.