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Paid lead generation for B2C and B2B businesses in Ireland

How we generate qualified leads for your business.

Paid advertising, clear messaging and CRM integration connect your business with potential customers. Qualification criteria and sales feedback help identify which enquiries represent meaningful opportunities.

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The process

A clear process, built around your business.

  1. Understand

    Agree your audience, offer, goals and what makes an enquiry suitable for your business.

  2. Build

    Prepare targeting, creative, the enquiry route and measurement, with CRM integration included.

  3. Improve

    Use campaign results and qualification feedback to guide focused tests.

  4. Scale

    Increase investment where lead quality, results and your sales capacity support it.

From response to opportunity

What happens after someone responds?

CRM integration is included to connect campaign enquiries with qualification, follow-up and recorded sales progress.

  1. Advertising response

    A relevant person responds to your message.

  2. Enquiry

    A platform form or website captures the details needed to start a conversation.

  3. Qualification and follow-up

    Your sales team assesses suitability and follows up, with progress recorded in the CRM.

  4. Sales feedback

    Available outcomes help show which enquiries develop into opportunities and customers.

Sales feedback informs the next advertising decision.

Campaign sources and sales outcomes are connected where reliable tracking allows. Missing or incomplete data is considered when interpreting results.

Working together

Clear responsibilities. Useful communication.

Direct communication

An agreed point of contact, clear priorities and a review schedule.

Clear reporting

Visibility into advertising spend, enquiries, qualification and available sales progress.

Practical next steps

Recommendations with a clear purpose and a way to assess their effect.

Desti manages advertising and campaign improvement. Your sales team provides timely follow-up and consistent qualification feedback.

Build a clearer path from advertising to opportunity.

Discuss your audience, current enquiry process and growth goals to explore an approach suited to your business.

Book a Strategy Call